Thought-provoking, motivational, and inspirational texts are interpreted with layouts specifically designed to enhance the meaning and increase the visual impact. Everything on the page is geared toward achieving an enticing yet unified presentation. A wide variety of media such as watercolor, gouache, ink, acrylics, gilding, and marbling are combined with techniques such as collage, embossing, etching, and paper cutting. Embossed copper, brass, and pewter are incorporated into the work. Each calligraphic letter style imbues a particular feeling. This is taken into consideration when choosing the lettering. The letters are often manipulated and adjusted to create variations that will more closely reflect the text.